Business Model Workshop: due giornate per innovare la tua azienda

Il Business Model Workshop è un’iniziativa che si rivolge a:
imprenditori che vogliono migliorare il modello competitivo della propria azienda;
esperti di marketing o innovazione in cerca Canada Goose Gants di nuove metodologie per battere la concorrenza;
startupper in cerca di strumenti pratici e innovativi per strutturare la propria idea di business.

Due giorni di

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laboratori intensivi affiancati dallo studio di casi pratici.
Al termine della prima giornata, interamente dedicata al Business Model Canvas, ogni partecipante avrà:
– appreso il Business Model Canvas;
– imparato a utilizzarlo attraverso esercitazioni pratiche;
– compreso come applicare e integrare il modello e i suoi strumenti all’interno della propria azienda.

La seconda giornata è invece focalizzata sulla Value proposition canvas e sul Customer Development, in questo modo ogni partecipante avrà:
– approfondito operativamente il BMC a livelli sempre maggiori;
– sviluppato metodi di analisi e comprensione del Cliente, della sua “customer experience” e del suo processo di acquisto;
– sviluppato metodi innovativi di sviluppo di prodotti tailor–made sulle esigenze dei clienti appreso processi innovativi di approccio al mercato.

Il workshop si terrà il 19 e 20 marzo 2014, il costo delle due

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giornate è di 800 euro. Ogni modulo vedrà la presenza di un Tag People di comprovata esperienza, Giovanni Caruso che conta 10 anni di esperienza nell’ambito di consulenza direzionale strategica ed organizzativa, sia freelance, sia in società strutturate.


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